ERP gets easier for SMB

Good news for the small medium business (SMB) for which you must be waiting from long time. Now the ERP gets easier for the SMB. A few years back the Enterprise resource planning (ERP) was a self-important expression with expensive software to match. ERP is helpful for the managers to do their responsibilities more efficiently, boost sales and reduce costs. ERP is business management system that gives a support to the mangers of the companies to command of data and workflows to get the clear report of each factors of the business.

The essential part of the business like planning, manufacturing, sales and marketing are also cover with ERP. It also covers activities like inventory control, order tracking, customer service, finance and human resources. For example, ERP software can automatically indicate to the managers when it notices that stocks have gone down in a sales depot. Dealing with the suppliers is sometimes very difficult for the managers but with ERP it will be easier for a company manager to deal with suppliers.

ERP software is now available in much cheaper rate for small business also because now a day’s number of computer users is increasing day by day. A large group of people are using various kind of software to manage all the official details. ERP software, once a privilege for the global multinational, is available on much cheaper rates.

SaaS (Software as a Service) – It is refer to renting of software over the Internet, much like Web based e-mail. SaaS is also contributing to software becoming cheaper and easier to use. Industry officials say the emergence of SaaS and cheaper ERP software has dramatically lowered the barrier for users. Top ERP solution providers are now targeting just about every company, size no bar Consider the case of SAP, the global leader in ERP software, which once was associated largely with multinational giants.

On November 21, 2007 SAP India announced record-breaking quarterly growth for the third quarter of 2007 with the addition of more than 714 new customers till September 2007, translating to more than two new customers per work day in 2007. "A growing SMB (small and medium business) market, opportunistic investors, and middleware technologies converge to make the SMB market for ERP applications one of the most competitive environments for market growth and product innovation within enterprise applications," ---- Says Gopakumar Sivanandan of SAP India.

A spokeswoman for rival Oracle India spokesperson agrees. "Mid-sized companies are driving India's GDP growth today," she says. Microsoft recently launched Microsoft Dynamics NAV designed specifically for medium sized companies.

“Dynamics NAV delivers integrated functionality to support solutions for financial management, supply chain management, CRM and E-Business." According to Sushant Dwivedy from Microsoft India,

For small and medium enterprises sometimes it was very hard to pay the cost at one time.
Earlier it was required Rs 10 to 15 lakhs can be done at a fraction of the price for ERP software. Though it must be that renting out software involves a recurring cost every month. The onetime cost of an ERP package needs returning costs in training and support and to that extent, renting the ERP software over the Web could be a lot better Consider.

The cost of the ERP for SMB is available for three users at Rs 25,000 a month, for five users at Rs 35,000 a month and 10 users at Rs 60,000 a month. No hardware, no personnel, no software cost is required in addition to this. Oracle and SAP have attractive pricing that make affordability a huge attraction. Oracle starts at as low as Rs 2,800 per user license, though it calls for implementation and support cost Much cheaper versions are also available from the Open Source movement, which uses operating systems based on free, modifiable platforms like Linux. Source – HT Times

According to market researcher Gartner, revenues from business platforms in India grow from $12.1 million in 2005 to $16.4 million in 2006, with all leading vendors posting double-digit growth. The Indian ERP market is expected to see a CAGR (compounded annual growth rate) of 25.2 per cent over the next five years. The market was $83 million in 2004, and is projected to be over $250 million in 2009.

CRM

CRM stands for Customer Relationship Management. CRM is a methodology and it is used by companies to manage their relationships with customers. Company’s can learn more about internal process for customer’s needs and behaviors in order to develop stronger relationships with them by using the CRM.

CRM helps businesses use technology and human resources to gain insight into the behavior of customers and the value of those customers.

The three aspects of CRM are as follows.

1. Operational
2. Collaborative
3. Analytical

Operational aspect of CRM: Operational CRM provides support to "front office" business processes, including sales, marketing and service. Each interaction with a customer is generally added to a customer's contact history, and staff can retrieve information on customers from the database when necessary.

One of the main benefits of this contact history is that customers can interact with different people or different contact channels in a company over time without having to describe the history of their interaction each time. As a result, many call centers use some kind of CRM software to support their call center agents.

By using the Operational CRM process call centers can easily keep the track of all customers and easily managing Campaigns. It is helpful for enterprise marketing automation and for sales automation.

Collaborative aspect of CRM: - The objectives of collaborative CRM can be broad, including cost reduction and service improvements. Collaborative CRM covers the direct interaction with customers, for a variety of different purposes, including feedback and issue-reporting. Interaction can be through a variety of channels, such as web pages, email, automated phone or SMS.

Analytical aspect of CRM: - Analytical CRM will help call centers to know more analyzes customer data for a variety of purposes. Analytical aspect will also give view of the customer behavior to aid product and service decision making. Analytical CRM generally makes heavy use of predictive analytics.

A full featured CRM software application that performs virtually all of the functions required of a customer response call center.

By using CRM in call centers the sales conversion can be improve. You can expect to achieve this magnitude of increases to your bottom line as well when you follow these proven customer service call center techniques.